The CPG and retail industries are facing exceptional challenges as well as new opportunities, requiring difficult decisions and deep organisational changes to remain competitive.
To improve both efficiency and effectiveness, CPG companies are focusing on brand management as their core business and, in all market segments, they are consolidating globally around their core categories.
To retain and leverage their market share and revenues while driving down costs to preserve operating margins, retail companies are increasingly consumer-focused. Furthermore, they are having to become more agile to respond swiftly to customer demands and a dynamic marketplace.
To sustain growth and competitiveness, CPG and retail companies are looking for expansion in new territories, diversity through new sales channels, an expanded mix of products and services and collaborative programmes with their trading partners.
In a tough and increasingly complex marketplace differentiation is key. It comes from strong trading concepts, operational excellence in supply chain execution, investment in customer relationship management and consistent multi-channel presence and branding. An excellent IT environment is an absolute prerequisite for the realisation of these objectives.