Meeting the media market challenges
Media companies are responding to the market challenges in different ways. Some are seeking to transform themselves into telecom companies, while others want the flexibility to ensure that they can exploit the multi-channel environment. Some are fighting to enhance profits in increasingly slow or competitive markets and others are taking a fresh look at the more mature dotcom communities as a way of preserving contact with customers and advertising revenues. Meanwhile, leading internet brands are also looking to extend their services and attract those same advertising revenues.
As the impact of the internet-led investment boom settles down into business as usual, media companies – new and traditional – are focusing on exploiting their investments in the new multi-channel environment. Fragmenting share of voice threatens advertising and subscription revenue models, yet in a highly competitive environment innovation has to be sustained.
Supporting innovation
These factors put pressure on operational processes and test the flexibility of underlying finance, business and distribution systems to support innovation in new product introduction.
Atos Origin has a strong track record in helping media companies to improve business processes and decision support, create operational efficiencies with enhanced service levels, and maximise distribution and network efficiencies. We are also experienced in bringing new content services, content charging models and video streaming solutions to market in the converged media-telecoms arena.
Key services
Network cost reduction
Media companies face particular challenges in managing the costs of increasingly complex distribution networks. Our network cost reduction capability delivers tangible reductions in operating costs while increasing service levels.
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Finance transformation
As media companies grow both globally and locally, business support services provide a substantial opportunity for realising operational efficiencies and improving service levels. We deliver business transformation in finance and human resources services, frequently through the implementation of shared service centres in conjunction with better exploitation of enterprise resource planning (ERP) systems.
The relationship between the finance function and creative operations can be a significant source of tension in the media business. Atos Origin has proved adept at developing initiatives that improve core finance activities and help to transform the finance division into a true partner to the business.
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Digital content services
In the converged services arena, Atos Origin has particular expertise in bringing digital content services to market, for example mobile streaming services. Capabilities include content-charging mechanisms and processes to accelerate business readiness.
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