Media and telecoms service providers are differentiating themselves on their ability to bring new digital content services to market quickly and cost effectively.
Accelerate time to market
Introducing a new service – whether it is a video streaming product, business information application or a new distribution channel for an existing product – raises challenges for legacy processes and systems, and the ability to attain business readiness. Many issues must be considered: quality of service needs to be measured, managed and enhanced; the service needs to be billed, often in innovative ways; and customers need to be looked after, placing strains on existing sales and support staff.
Content services are characterised by their complex end-to-end nature, where many interdependent parties and systems have to come together to launch a quality service. Furthermore, in increasingly competitive landscapes, time to market and new product development processes are key sources of competitive advantage.
Support the digital content portfolio
As the content service portfolio grows and matures, greater discipline in product lifecycle management becomes increasingly valuable, addressing questions such as:
- What portfolio of products should be in the pipeline?
- Are product requirements and relevant data being effectively managed?
- What are the causes of time to market delay or cost overruns?
- Are supplier management processes efficient?
- Does legacy infrastructure support or hinder the new product introduction process?
- Can existing services life be extended or should some active products be culled?
Atos Consulting’s telecoms and media team has extensive expertise in helping our clients bring products successfully to market. Our consultants are experienced in harnessing the power of cross-functional teams, managing complex requirements and technology delivery units. We strive to embed 'voice of the customer' techniques into new product development processes and take a hands-on, proactive project management approach.